Scorched
2020
Seattle, Washington
Branding
Creative Direction
Logo & Identity
Naming
Packaging
Scorched is a fictional hot sauce brand created for a class project focused on packaging design. For this project, the objective was to create an eye-catching logo and packaging design that could stand out in any supermarket isle.
Playing on the name Scorched, I created a bold, dynamic, and visually striking logo incorporating a fiery font to convey heat and intensity. I also replaced the "O" in Scorched with a fire symbol to further emphasize the branding. The color palette predominantly uses red, orange, green and black to symbolize fire and heat. With this, Scorched is a hot sauce that is sure to ignite your senses.
