Office of Equity
and Inclusion
2020
Cambridge, Massachusetts
Creative Direction
Branding
Logo & Identity
Strategy
Colors & Tone
The Office of Equity and Inclusion (OEI) is a department under the City of Cambridge, which conceptualizes and cultivates equity and inclusion as singular organizational priorities.
OEI upholds, reaffirms, and guides the City's commitment to equal employment opportunity and helps City departments build and support a workforce that continually reflects the diversity of the people the City serves.
The logo for OEI is made up of various shapes which helps to visually represent diversity while also featuring each letter of the department name. The colors are bold and fun while still maintaining a level of professionalism. The variety of colors also further helps to represent diversity.
