Made of
Seattle, Washington

Character Design
Creative Direction
Logo & Identity
Voice & Tone
Made of Chocolate (MOC) is a fictional chocolate brand created for a class project focused on packaging design. The objective for this project was to create unique and eye catching designs that would be easily identifiable and cohesive across a variety of flavors.

For the logo design, I played on the idea of it being "made of chocolate" and created a melting effect with the typography. To accompany the fun logo design, I also created some quirky character designs to represent each of the flavors. 

The branding for MOC, is fun and playful with bold primary colors reminding us of our youth and primary school days. This is a chocolate brand that is sure to appeal to the inner child in us all!
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